Digital Marketing


    09 Month

About Course

Digital Marketers today need to know it all. The challenge is to consistently stay ahead of the curve for which you need to learn much more than just the basics. You need a Program that sets a high standard of knowledge and strong base for a budding marketing career. At NIIT, we make sure that our efforts are continuous and our experts, always pushing you to cut through the competition, prepare you for not just landing that dream job but also arm you with the latest skills and expertise to hold on to it for a sharp, upward career graph.

The Program is unique as it is geared towards providing a long-term career is digital marketing with focus towards not only the tools & techniques used in digital marketing, but also on business & leadership skills that will equip the students to become a Future leader in Digital.

# PGP Content
1 Learn advanced social media tools and techniques to execute compelling social campaigns
2 Master the process of organically driving traffic on website / webpage
3 Create viral mobile marketing campaigns
4 Manage backlash, issues or complaints online and build positive perceptions of brands
5 Run email marketing campaigns for your businesses and brands
6 Use analytical tools to analyse data of the digital platforms
7 Acquire skills to conduct market research to understand what customers think and want
8 How to build and execute an Integrated Digital Marketing Strategy


Term 1
  • Overview of Marketing
  • Introduction to Digital Marketing
  • Email Marketing
  • Social Media Marketing
  • Website Fundamentals and Tools
  • Content Planning and Promotions
Term 2
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Digital Analytics
  • Inbound Marketing
  • Mobile Marketing
Term 3
  • Market Research - Primary & Secondary
  • Online Reputation Management (ORM)
  • Customer Relationship Management (CRM)
  • E-commerce Optimization
  • Preparation for certifications
  • Business Perspective in Marketing
  • Managing Digital Initiatives
  • Client Management
  • Professional Skills Training
  • Completed B.Sc degree.
  • Able to interact in English in a classroom environment.
  • Comfortable working in the Windows environment

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